Promote Your Show

Empty seats help nobody. Our papering program connects your show with engaged audience members who might not have found you otherwise. They fill your house, tell their friends, and come back for the next one.

We built this program because we believe papering should work for theaters, not against them. When your seats get filled through Off-Broadway Guide, you stay in the loop and you benefit from the arrangement. No hidden fees that cut you out of the equation.

How it works

1. You tell us which performances have availability and how many seats you want to fill.
2. We make those seats available to our audience through the site.
3. Audience members claim seats and attend your show.
4. You get a full house, organic word-of-mouth, and often new reviews on the site.

What makes this different

• Transparent partnership - you know exactly how your seats are distributed
• Theater-friendly terms - designed to support your box office, not compete with it
• Targeted audience - our visitors are Off-Broadway fans, not deal hunters looking for any free thing
• Built-in review pipeline - attendees are already on the site and many leave reviews

Every show on Off-Broadway Guide gets a full listing with schedule, theater info, and reviews. Featured listings take that further with enhanced visibility across the site.

• Priority placement in show listings and search results
• Homepage feature rotation alongside staff picks
• Highlighted show card with visual distinction
• Editorial consideration for staff picks and newsletter features

Put your show in front of our audience through targeted placements across the site and in our newsletter.

• Newsletter feature - dedicated spotlight in our subscriber email
• Display ads on show detail and theater pages
• Sponsored content opportunities for deeper storytelling
• Cross-promotion with related shows and theaters